Minneapolis, MN rapper Prof recently dropped the music video for his single "Squad Goals" off his album Powderhorn Suites which will be released on June 26th via Rhymesayers Entertainment.
Anticipation for a new album has been steadily building since Prof teased fans with the release of his “Cousins” music video. The album loosely follows a singular concept of all the activity taking place in a fictional hotel.
“There's so many different things happening in a hotel at one time,” Prof explains. “Somebody’s doing drugs. Somebody’s having sex. There’s a fight over there. Someone's trying to get some rest over here. There’s just so much going on in one place.” The same can be said for Powderhorn Suites, a remarkable rollercoaster of a project that hits stunning highs and features dramatic lows.
Longtime Rhymesayers fans will recall a show stopping performance at Soundset 2018, during which Prof cemented his reputation as an exceptional performer capable of simultaneously inspiring awe and laughter. While his touring plans have been grounded for the time being by the coronavirus, Prof hasn’t stopped connecting with fans. Airing a series of Instagram Live videos entitled “Prof’s Creative Academy,” the emcee has delivered a deep dive into his creative process, welcomed guests such as Murs and label mate Grieves, and proven that his razor-sharp wit can shine through any medium.
Nothing is sacred in the “Squad Goals” music video as Prof returns to form as a truly eccentric entertainer. He delivers a nod to the “U Name It” challenge while masquerading as a roguish Mister Rogers—popping pills, dancing on set, and pausing for a Vietnam flashback. The madness escalates scene by scene while Prof effortlessly changes his vocal inflection to match each punchline in the track.
For Prof, the worlds of fact and fiction are often intertwined, as he balances on a fine line between real-life experiences and yet unfulfilled fantasies. The Minneapolis rapper has made a robust career for himself by crafting memorable songs about everything from heartache to arson to wild adventures with women. These terrific tales and his dynamic stage show have led to concerts and tours across the country, and have exposed him to life-altering experiences. They also planted a seed.
As an artist and a man who is fueled by overcoming his past, standing in his strength, and pushing himself creatively, Prof has plenty of inspiration to draw from as he moves into the next phases of his career and his life. “I don’t want to get old and stale,” Prof proclaims. Powderhorn Suites shows that Prof has nothing to worry about.
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