If you grew up in the 90's like myself, you remember Melanie C aka Sporty Spice from the Spice Girls but you never forgot that she was destined for more and continued making music as a solo project. Recently, she released her brand new single and music video for the single "Blame It On Me".
This is another blast of empowering, unapologetic pop from the legendary artist, embracing her life-long love of house music and disco, while continuing her message of self-love and respect. It also calls out the toxicity in a relationship, and is the perfect follow-on to her global smash, "Who I Am", a track that embraced the power of vulnerability and also (in its affecting video) saw Melanie C explore the past, present and future of Sporty Spice.
Melanie C has been busy under lockdown finishing her forthcoming studio album, which she previews with this latest single. She has also been bringing her fans together around the world in a series of quarantined live-streams, featuring Q&As on physical and mental wellbeing, the next generation of Girl Power (see a conversation with Rina Sawayama for Crack Magazine), plus some familiar faces (Melanie B, Richard E. Grant, Sink The Pink cohort Glynn Fussell and frequent-collaborator Biff Stannard).
2020 has seen Melanie C return to the solo pop stage on her own unequivocal terms. A vital voice in the modern discourse on depression, body positivity, and the LGBTQ community, her trailblazing influence has arguably never been more apparent. Whether presenting her friend Billie Eilish with a BRIT Award, being remixed by the esteemed Joe Goddard or discussing her journey thus far on a recent episode of BBC’s Desert Island Discs, Melanie is also hard at work on her most celebrated music in years.
With over 100 million records sold and multiple BRIT, Ivor, Billboard and Olivier Awards under her belt, her forthcoming album nonetheless feels like new, more assured ground for Melanie C - and a glorious new chapter for Girl Power.
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