Indie Pop Artist GRAE Releases Video for Single 'Slow Down'

June 22, 2020

Toronto indie pop artist GRAE released the video for her single "Slow Down" while not being afraid to tell it like it is. She delivers empowering R&B-leaning pop cuts with mystique, fierceness, and a DIY twist. GRAE started playing piano and guitar from a young age and grew up listening to Janet Jackson's ‘Rhythm Nation’ on repeat, an artist whose powerful feminist pop persona would influence her own music. 

 

This single is off her sophomore EP Bang Bang and shares the first single "Slow Down" along with a music video directed by Priya Howlader. The smooth and slinky track explores giving into temptation and rushing into intimacy, a sentiment that's echoed in the retro-glazed video ripe with sexual tension. Serving bold, glittery eye looks, GRAE seduces an intrigued onlooker from a jazz café stage before the two move closer and closer.

"‘Slow Down’ was fun to write because I had never explored this kind of topic before. I find, as a woman, sometimes it’s hard to express your wants and desires, in fear of being judged or shamed. So I wanted to touch on this subject to get more in tune with that side of myself.

The video stems from a vision I had of me singing in an old jazz cafe in front of a classic red curtain. Priya, the director, really made it come alive with her treatment and ideas. The concept is minimal but so beautifully executed.
"

 

"Slow Down" follows the success of GRAE's 2019 debut EP New Girl, which landed her on the cover of Spotify's "Outliers" playlist and has garnered 2+ million streams.

"Dreamy and sensual." - FLAUNT

"Entrancing." - Line of Best Fit

"An anthemic and confident debut." - Complex

"Obsessed." - Wonderland

"Smart, impactful lyrics. A pop star worthy of greater attention." - Exclaim!

"A refreshing cold drink of pop infused with jazz flavours and topped off with a heavy dollop of empowerment." - Earmilk

"An infectious, hard-edged pop affair." - Popdust

"A sleek, cool, and confident anthemic tidal force." - Atwood

"Dreamy...smoky." - 1883

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